• Best Buy, the world’s largest consumer electronics retailer with more than 1,500 stores, unlocks hearing healthcare market with IQbuds BOOST™.
  • IQbuds BOOST™ will feature in new Senior Technology / Assured living category and compliments IQbuds™ already sold by Best Buy.
  • Launch of Senior Technology will initially feature in 15 US stores with 600 BOOST™ units.
  • Best Buy is leading the future trend in Consumer Electronics retailing by focusing on wellness and health technology by targeting the baby boomer generation.
  • Nuheara is encouraged by this significant hearing healthcare channel expansion and its mission to globally provide more affordable and accessible hearing solutions.

15 May 2018 – Perth, Australia

Nuheara Limited (ASX: NUH) (“Company” or “Nuheara”), transforming the way people hear by creating game-changing hearing solutions that are accessible and affordable, is pleased to announce that the world’s largest multi-channel consumer electronics retailer, Best Buy (NYSE:BBY), has selected IQbuds BOOST™ to be stocked in their newly developed Senior Technology / Assured Living category.

Figure 1: Newly developed Senior Technology category featuring IQbuds BOOST™.

IQbuds BOOST™ was selected from a group of products because of its hearing health benefits that address the 30+ million people in the USA who have mild to moderate hearing loss.

With more than 1,500 stores, Best Buy will initially launch the in-store Senior Technology category with 600 units of BOOST into 15 targeted stores from June 11, 2018, with a view to expansion through 2018.

Commenting on Nuheara’s inclusion in this innovative initiative, Nuheara CEO, Justin Miller, said: “This is excellent recognition and support by Best Buy of Nuheara’s place in the hearing health market – and also a significant development for hearing healthcare worldwide. In recent years, we have seen a consolidation of hearing solution retailers expand from dedicated hearing clinics to include big box retailers, pharmacies, optical dispensers and now consumer electronics retailers.”

“With BOOST featuring a clinically validated hearing assessment, coupled with a hearing aid prescription formula for automatic configuration, it now allows for retailers such as Best Buy to offer an accessible and affordable hearing healthcare solution that the consumer can set up in the comfort of their home.

“We expect to see significant market openings in the hearing healthcare space in the US market with the passing Over-the-Counter (OTC) Hearing Aid Act of 2017.

“We are delighted that our relationship with Best Buy has now extended to support their rapidly expanding Senior Technology category and that they have recognised the value of our game changing hearing bud solutions.”

Justin Miller
CEO and Managing Director
+61 8 6555 9999

Ranya Alkadamani
+61 434 664 589

About Nuheara
Nuheara is a global leader in Intelligent Hearing: smart personal hearing devices that enhance and amplify human experiences. Nuheara has developed proprietary and multi-functional intelligent hearing technology that augments a person’s hearing and facilitates cable free connection to smart devices. Nuheara is based in Perth, Australia and has offices in San Francisco and New York, USA. Nuheara was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).

In 2016, the Company released its revolutionary wireless earbuds, IQbuds™, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. IQbuds™ are now sold in major consumer electronics retailers and professional hearing clinics around the world. The Company’s mission is to improve people’s lives by allowing them to seamlessly listen, communicate, and connect to their physical and digital worlds.

Learn more about Nuheara: www.nuheara.com

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