12 July 2019 – Perth, Australia

Nuheara Limited (ASX: NUH) (“Company” or “Nuheara“), transforming the way people hear by creating smart hearing solutions that are accessible and affordable, is pleased to announce a new North American retail initiative with long term retail partner Best Buy, which will create 10 “Nuheara Hearing Kiosks” in to Best Buy Canada stores.

The retail collaboration is the first of its kind In North America and will involve Best Buy hosting 10 of the hearing kiosks within its “experience stores” from July 26, 2019. The Nuheara Hearing Kiosks comprise IQbuds BOOST™ and IQstream TV™ hardware displays, videos and live product demonstrations (including IQstream TV™), the IQconnect™ Point of Sale hearing assessment kiosk and dedicated co-branded employees who have undergone extensive training in the Nuheara consultative sales process.

“This retail initiative is following our global mandate to bring hearing healthcare to Main Street and more importantly, placing the hearing health decision making directly into the hands of consumers. It is now time for hearing to follow the growing trend of healthcare, which has shifted dramatically to patient self-care and empowerment,” said Justin Miller, CEO, Nuheara.

“For too long the majority of hearing healthcare has been promoted to the aged in hearing clinics, reliant on costly prescriptions. It’s clear – it no longer needs to be this way for those with mild to moderate hearing challenges.

“Positioning hearing health to a younger and broader hearing audience is still a nascent channel. One which has been grossly underserviced by the traditional hearing companies and furthermore has been coupled with high cost and stigma. Nuheara has been working relentlessly on changing this.

“Since inception, we have been fortifying our position as a leading consumer focused hearing healthcare company, committed to bring hearing health to the masses. Best Buy has been one of the most supportive retailers for us globally, working hand in hand to secure the best outcomes for Nuheara’s IQbuds™ range.

“We exist to make hearing health ubiquitous and as accessible as going to any major retail store. With this expanded partnership and retail offering, we believe we have the right mix.

“We are incredibly excited by the Best Buy initiative and the positive global impact this could have for North American brick and mortar hearing healthcare retail and Nuheara product sales.”

The Nuheara Hearing Kiosks will originally be located within the following Best Buy Canada experience stores:

  • Victoria, BC
  • Toronto (Downsview), ON
  • Kitchener, ON
  • London, ON
  • Ottawa, ON
  • Richmond, BC
  • Scarborough, ON
  • Windsor, ON
  • Pointe Claire, QC
  • Toronto (Bay & Dundas), ON

CONTACTS
Australia
Justin Miller
CEO and Managing Director
+61 8 6555 9999
justin.miller@nuheara.com

Media
Ranya Alkadamani
+61 434 664 589
ranya@impactgroupinternational.com

About Nuheara

Nuheara is a global leader in smart personal hearing devices which change people’s lives by enhancing the power to hear. Nuheara has developed proprietary and multi-functional intelligent hearing technology that augments a person’s hearing and facilitates cable free connection to smart devices.

Nuheara is based in Perth, Australia and has an office in New York, USA. Nuheara was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).

In 2016, the Company released its revolutionary wireless earbuds, IQbudsTM, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. Nuheara products are now sold in major consumer electronics retailers, professional hearing clinics and optical chains around the world.

The Company’s mission is to transform the way people hear by creating smart hearing solutions that are both accessible and affordable.

Learn more about Nuheara: www.nuheara.com.

 

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