- A complete internet based Direct to Consumer (DTC) platform enabling customers with hearing challenges to self-assess their hearing needs online;
- Customers can then determine what type of hearing support and products they would best benefit from;
- Nuheara is now unlocking a consultative sales process both online and with strategic retail partnerships;
- Self-care DTC models are changing the paradigm for the healthcare consumer globally.
12 April 2019 – Perth, Australia
Nuheara Limited (ASX: NUH) (“Company” or “Nuheara”), transforming the way people hear by creating game-changing hearing solutions that are accessible and affordable, is pleased to announce the launch of its Direct To Consumer (DTC) platform, enabling a full self-care hearing journey that begins online.
Building on its original website, Nuheara has transformed the customer journey to hone in directly on the customers’ needs by providing a choice of world leading online hearing assessments that categorizes their level of hearing. Customers can then understand whether they may need hearing assistance and determine what level of self-care they would benefit from.
Commenting on the customer experience and journey, Nuheara CEO Justin Miller said: “If we’re concerned we have a fever, we go straight to a thermometer, if we’re concerned about our weight, we jump on a set of scales. Previously, people who may be concerned about their hearing had no self- assessment avenue with which to measure it and subsequently, no affordable products to then support themselves with.”
“This is a wrap-around self-care platform, enabling us to build a direct relationship at the moment in time our customers begin to engage in their hearing health journey. In a similar way that we assess our hearing customers in our retail partner stores with IQconnect, we can now do the same consultative assessment process online.
“Proven DTC success models include Smile Direct Club in orthodontics and Warby Parker in optical which have changed the paradigm for self-care in those healthcare categories. These companies have generated strong levels of consumer awareness, sales and multi-billion dollar valuations.
“Until now, people who are becoming hearing challenged either had the time-consuming option of visiting a hearing specialist to be tested and fitted for an expensive hearing aid or more frustratingly, simply putting up with the problem. According to the Hearing Loss Association of America, this is the major reason people wait 10 years before they seek help once they have noticed hearing loss.
“Furthermore, one in six people worldwide are hearing challenged, and most of those fit into the mild-to-moderate category. Until recently, this massive consumer group has been completely under-served by unaffordable and inaccessible products.
“For people needing mild to moderate hearing support, traditional hearing aids are prosthetically over engineered for their needs, they are non-functional as lifestyle headsets, and cost an average of $6,000 which then require set-up, tuning and maintenance from an audiologist.
“These barriers have demonstrated it’s overkill for the category and as a result, most people who need help with their hearing wait too long to get it. Critically, Nuheara’s uptake data has proven that we are now supporting hearing customers on average 20 years sooner than the average hearing aid wearer.
“With our new program, we’re out to remove the barriers to better hearing health: to reach people where they live, with products and technology they can afford, and transform their lives for the better at a much earlier age.”
CONTACTS
Australia
Justin Miller
CEO and Managing Director
+61 8 6555 9999
[email protected]
Media
Ranya Alkadamani
+61 434 664 589
[email protected]
About Nuheara
Nuheara is a global leader in smart personal hearing devices which change people’s lives by enhancing the power to hear. Nuheara has developed proprietary and multi-functional intelligent hearing technology that augments a person’s hearing and facilitates cable free connection to smart devices. Nuheara is based in Perth, Australia and has offices in San Francisco and New York, USA. Nuheara was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).
In 2016, the Company released its revolutionary wireless earbuds, IQbudsTM, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. IQbuds™ are now sold in major consumer electronics retailers, professional hearing clinics and optical chains around the world. The Company’s mission is to transform the way people hear by creating smart hearing solutions that are both accessible and affordable.
Learn more about Nuheara: www.nuheara.com.
