March 3rd  is World Hearing Day.

World Hearing Day is held by the World Health Organization on this day every year to raise awareness of how to prevent deafness and hearing loss and promote ear and hearing care across the world.

To correspond with this important day, an extensive scientific report, “Hearing Loss – Numbers and Costs” has been newly published.  The report included a meta study which analyzed and compared hundreds of scientific studies and papers in the last two decades about the prevalence and the consequences of hearing loss and the use and benefits of hearing aids. The report was carried out for hear-it AISBL by Professor Emerita Bridget Shield, Brunel University, London with the assistance of Professor Mark Atherton, Brunel University, London.

“The scientific report clearly demonstrates that untreated hearing loss is a major health issue and that untreated hearing loss has a huge economic and social impact on our society. It also documents that checking your hearing and treating hearing loss pays, both for the individual and for society.”  – Secretary General Kim Ruberg, hear-it AISBL

This year’s theme for World Hearing Day 2019 is “Check Your Hearing”. This stands to reason given research validates that early intervention can circumvent risks of social isolation, depression, cognitive decline and dementia, while people who treat their hearing loss do not experience a higher risk than people without hearing loss.

At Nuheara, we have made early intervention part of the IQbuds™ BOOST experience. Within the companion app we have embedded Ear ID – a way for users to quickly assess their hearing in less than 10 minutes from the comfort of their own home – and, importantly, at a price that is significantly less than traditional hearing devices.

Ear ID assesses your hearing thresholds and then self-calibrates the IQbuds to your own unique hearing profile using an audiological validated algorithm NAL- NL2.

Ear ID is a revolution in hearing health as consumers with mild to moderate hearing loss now have an accessible and affordable means to take control of their hearing health at an earlier stage.

As the above-mentioned report highlights, the ability to breakdown the barriers to early intervention will lead to improved health benefits for individuals and significantly reduce the financial impact not only on individuals but also on society as a whole.

The report concludes that untreated, disabling hearing loss costs 185 billion Euros in the EU each year. This is 8,200 Euros each year per person with an untreated disabling hearing loss.

Nuheara’s mission is to create life changing hearing devices that change people’s lives. A critical part of this goal is to make innovative hearing health accessible and affordable, which is such a critical component of early intervention.

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