![\"evolution](\"https:\/\/www.nuheara.com\/wp-content\/uploads\/2018\/01\/airpods-iqbuds-evolution.jpg\")
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Roughly 11 years ago, on January 9th, 2007, the late Steve Jobs introduced the iPhone to a live audience at San Francisco’s Moscone Center. Despite many positive initial reviews, few predicted the global impact this device would have. Today the iPhone is a cultural icon. An article by\u00a0Consumer Reports<\/em>\u00a0last January summarized the phenomenon<\/a> aptly:<\/p>\n “Ten years after that presentation, more than a billion units have been sold, a generation of app developers has emerged to fill the App Store, and the iPhone has become a cornerstone product of one of the most valuable companies in the world.”<\/p>\n<\/blockquote>\n Suffice it to say, a generation of technology users has grown up with the iPhone, not to mention MacBooks and a slew of Apple-made devices. Unsurprisingly, their brand commands a strong loyalty with many consumers.<\/p>\n Which brings us to Apple’s much-ballyhooed decision to do away with the headphone jack<\/a> with the debut of their iPhone 7. This development drove significant momentum into the wireless earbuds market and spurred new interest in the emerging hearables marketplace.<\/p>\n After Apple uncharacteristically delayed the launch,\u00a0AirPods made their debut<\/a> in December of 2016. As most expected, AirPods are a well-engineered product. They offer solid sound quality, strong battery life, limited tap-touch functionality, and a truly wireless experience. However, in an era of augmented reality, the IoT (Intelligence of Things), home automation, voice recognition, and so much more, AirPods simply fall short on delivering the full potential of hearable technology.<\/p>\n This new era of smart devices is changing consumer expectations \u00a0of what they require from wearable products. Just as a smart watch is required to do so much more than just tell the time, hearables are now expected to do so much more than just play music and enable phone calls.<\/p>\n An idea of an\u00a0in-ear computer<\/em> nicely encapsulates the power of what IQbudsTM<\/sup> offer to users. By enabling the wearer to orchestrate the soundtrack of their physical world, some reviewers of IQbudsTM<\/sup> have reported feeling like they have superpower hearing<\/a> while wearing the buds. Furthermore, the ability to listen to high-fidelity digital programming, with a customized blend of audio from the outside world, enhances situational awareness and the enjoyment of activities ranging from skiing<\/a> to cycling to air travel<\/a> and even working<\/a>.<\/p>\n With on-going firmware updates adding new functionality to IQbudsTM<\/sup> on a regular basis, the product continuously improves and brings new value to the consumer. Consider the recent addition of customizable tap-touch controls<\/a> for the left and right earbuds, an industry first.<\/p>\n And although “beauty is in the eye of the beholder” as they say, which device would you feel more comfortable with in public?<\/p>\n Honestly, which would you want to wear in public?!? #IQbuds<\/a> #stylechallenge<\/a> pic.twitter.com\/CR4Z3aIOuh<\/a><\/p>\n — Nuheara (@nuheara) September 10, 2016<\/a><\/p><\/blockquote>\n\n
IQbudsTM<\/sup> as a Smarter AirPods Alternative<\/h2>\n
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