Nuheara Included in Best Buy USA’s Hearing Solutions Category 

Nuheara is proud to be a part of the next chapter in the consumerization of hearing health with the launch of the Hearing Solutions category on Best Buy USA earlier this week.  

After a 5-year relationship Nuheara is pleased to be a partner in this new initiative from one of the consumer electronics largest retailers in the world. Like Nuheara, Best Buy has seen an increase in the advent of direct-to-consumer online sales, with 40% of its current profits coming from its online presence. 

The online Hearing Solutions category is a hybrid system including hearing health resources and educational tools as well as an online catalogue and store. It includes an online hearing assessment and recommended products for the level of hearing loss. 

Speaking on the introduction of the category Nuheara’s CEO Justin Miller said: 

“Great to see one of the world’s largest consumer electronics retailers starting to drive affordability and accessibility to the hearing health category. A subtle move but a massive step forward in the quest to self-empower the consumers journey in hearing healthcare. Nuheara and Best Buy have been working together on this hearing retail journey for more than 5 years. So happy our collective efforts are really gaining traction. Thanks for believing Best Buy!” 

Best Buy stocks both IQbuds² MAX and IQstream TV. For further information see the Best Buy USA website.



Justin Miller  Ronn Bechler, Market Eye 
Managing Director and CEO  Email: [email protected] 
Nuheara Limited  Phone: + 61 400 009 774 



Nuheara is a global leader in smart hearing technology which change people’s lives by enhancing the power to hear. Nuheara has developed proprietary, multi-functional, personalised intelligent hearing devices that augments a person’s hearing.  Nuheara is headquartered in Perth, Australia and was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).  

In 2016, the Company released its revolutionary wireless earbuds, IQbuds, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. In 2020 Nuheara released its third generation IQbuds² MAX.  Nuheara products are now sold Direct to Consumer (DTC) and in major consumer electronics retailers, professional hearing clinics, pharmacies and optical chains around the world. 

The Company’s mission is to transform the way people hear by creating smart hearing solutions that are both accessible and affordable.   For further information, please visit 

September 23rd, 2021