Nuheara Limited (ASX: NUH) (Company or Nuheara) is pleased to announce that its suite of products are now available within dedicated “Hearing Solutions” displays located in 241 select Best Buy stores across the United States of America.

The expansion of Nuheara’s relationship with Best Buy is significant on several fronts:

  1. Nuheara’s products will move from online-only sales to in-store across 241 Best Buy retail stores across the U.S.
  2. The adoption of a “hearing solutions” retail category in-store by Best Buy reflects the growing demand for hearing products by consumers
  3. The combination of the in-store presence with the new “hearing solutions” retail category provides a clear pathway for Nuheara’s newly developed hearing aid products, currently undergoing clinical trials, to be offered to US customers under the recent FDA changes to Over The Counter (OTC) hearing aid regulations.

Figure 1: IQbuds² MAX on display in Hearing Solutions section of Best Buy

Commenting on Nuheara’s expanded relationship with Best Buy, Co-founder and CEO Justin Miller said: “Our relationship with Best Buy in North America across the last five years has enabled Nuheara to deeply understand key consumer insights in relation to hearing health. With our traditional retail sales rapidly growing over the first quarter of this financial year, and continuing through October, this in-store expansion is a further example of the strong momentum we are seeing return to this segment of the retail channel.”

“We are very excited to be working closely with Best Buy as it offers hearing solutions online and now in select US-based Best Buy retail stores. It is important for Nuheara’s customers that our hearing products can now be researched and purchased at Best Buy online for home delivery, hybrid via click and collect, and now directly from one of these brick-and-mortar stores with information displays,” added Mr Miller.


Figure 2: IQbuds² MAX on display in Hearing Solutions section of Best Buy

The proposed and pending FDA OTC Regulations expected to be enacted in late 2022, will further allow Nuheara to reach and service the approximately 38 million American adults who report some level of hearing difficulty.

Figure 3: US Best Buy retail store locations now displaying and selling Nuheara products


Justin Miller Ronn Bechler, Market Eye
Managing Director and CEO Email: [email protected]
Nuheara Limited Phone: + 61 400 009 774
Maura Yepez, Firebrand Ranya Alkadamani
Email: [email protected] Email: [email protected]
Phone: +1 415 848 9175 Phone: +61 434 664 589




Nuheara is a global leader in smart hearing technology which change people’s lives by enhancing the power to hear. As a global pioneer in Hearable products, Nuheara developed proprietary, multi-functional, personalised intelligent hearing devices that augments a person’s hearing. Nuheara is headquartered in Perth, Australia and was the first consumer wearables technology company to be listed on the Australian Stock Exchange (ASX).

In 2016, the Company released its revolutionary wireless earbuds, IQbuds, which allow consumers to augment their hearing according to their personal hearing preferences and connect hands free with their voice-enabled smart devices. In 2020 Nuheara released its third-generation hearable the IQbuds² MAX. In 2021, Nuheara transformed its operations to include medical device manufacturing for its hearing aid products to meet global demand for mild to moderate hearing loss. Nuheara products are now sold Direct to Consumer (DTC) and in major consumer electronics retailers, professional hearing clinics, pharmacies and speciality retailers around the world.

The Company’s mission is to transform the way people hear by creating smart hearing solutions that are both accessible and


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November 19th, 2021