Intelligent Earbuds Exceed Goal Within Two Hours of Launch and
Exceeds A$500,000 in Less Than Two Weeks
Perth, Australia and San Francisco, CA, USA – April 18, 2016 – Nuheara, an innovative audio wearables company co-located in Perth, Australia and San Francisco, California, announced today that its Indiegogo pre-order campaign for IQbuds™ exceeded its revenue goals by nearly 800% in the fist two weeks of its campaign.
Since starting its pre-order campaign, Nuheara exceeded its initial revenue goal within just two hours of launching and sold over A$300,000 of IQbuds™ during the first week of its Indiegogo campaign. To date, the company has secured 1,900+ backers in over 65 countries.
Nuheara’s intelligent earbuds – a cross between an assisted listening device, noise cancelling headset and a bluetooth earpiece in two totally wireless earbuds – allow users to hear what they want to hear, both in the world around them and in their digital world.
“The Indiegogo pre-order campaign was designed to reward our early supporters with access to our first commercially available product, IQbuds™. Shipping to early supporters is expected to commence in December 2016,” said Justin Miller, Co-founder of Nuheara.
“The Nuheara IQbuds™ campaign is off to an amazing start. Hitting your funding target in the first two hours is no easy feat, and the traction they’ve received so far is truly impressive,” said Evan Cohen, Senior Director of Design, Technology and Hardware at Indiegogo. “This is certainly a campaign to watch moving forward.”
“We were really pleased with the response to the pre-order campaign” said Miller. “Nuheara is the only consumer wearables company listed on the ASX, and the first to launch a successful pre-order campaign on Indiegogo.”
“Our hope was that the pre-order campaign on Indiegogo would help us evaluate product market fit, provide consumer research and create an effective marketing platform on which to build the Nuheara IQbuds™ brand. We are very encouraged by this early response to the IQbuds™ value proposition from over 1,800 customers placing pre-orders in less than 2 weeks,” said Miller.
“These early stage results are very encouraging from a revenue perspective,” said David Cannington, Nuheara Co-founder and EVP Sales and Marketing, who drove the pre-order initiative from Nuheara’s North American base in San Francisco,
“It is also interesting that while most of the initial sales traction has stemmed predominantly from pre-orders within USA, Australia, Canada and the UK, we have also received contributions from over 60 different countries. It helps reaffirm that we have a global opportunity to solve problems for customers everywhere.”
“Our experienced team, dedication to extensive consumer beta testing and scientifically driven approach is what sets us apart from our competitors,” says Miller. “Our team has done this before — we have several decades of inventing, building and commercializing sophisticated hearing and audio products. The results from the beta testing show positive testimonials from our customers and users.”
About Nuheara
Nuheara is an innovative audio wearables company that has developed proprietary and multi-functional intelligent hearing technology that augments a user’s hearing and facilitates cable free connection to smart devices. Using Nuheara’s IQbuds™, consumers can augment their hearing according to their personal hearing preferences and connect hands free with their voice enabled smart devices. Nuheara’s mission is to improve people’s lives by allowing them to seamlessly listen, communicate, and connect to their physical and digital world. Learn more about Nuheara.
CONTACTS
Australia Contact: Justin Miller
Phone: +61-(0) 419948487
Email: [email protected]
USA Contact: David Cannington
Phone: +1- 415-497-4754
Email: [email protected]
