IQbuds² MAX win Consumer Electronics Category

Perth, Australia based, Nuheara is proud to announce that IQbuds² MAX has been recognised as one of TIME’s Best Inventions of 2020

IQbuds² MAX is considered a leading brand in the fast growing “hearables” segment of the wearables consumer electronics category. The original IQbuds was launched in 2016 and IQbuds² MAX, which is Nuheara’s third generation product, has taken the technology to new heights.

“After launching IQbuds² MAX at CES in Las Vegas in January 2020, Nuheara have gone on to win a succession of global accolades including three CES Innovation Awards, Australian Financial Review’s Best Product Innovation and the Hearing Health Matters Innovator Award. The recognition from TIME puts IQbuds² MAX at the pinnacle of product innovation and we are honored to be amongst such outstanding inventions” – David Cannington, Cofounder and CMO of Nuheara

Why IQbuds² MAX won TIME Best Inventions of 2020 Award

IQbuds² MAX are innovative truly wireless earbuds that offer unparalleled hearing personalisation and customisation, combined with best in class Active Noise Cancellation and sound fidelity.

IQbuds2 MAX brings hearing health to the masses by making smart hearing enhancement both affordable and accessible.

What makes Nuheara IQbuds² MAX totally unique is the EarID™ clinically certified personalization system embedded in the IQbuds App. EarID™ allows consumers to self-assess, self-fit and auto calibrate their IQbuds² MAX to their own personal hearing profile using National Acoustic Labs NAL-NL2 algorithms.

TIME Selection

The 2020 list from one of the world’s most influential news and current affairs publications, recognizes 100 ground-breaking inventions that are making the world better, smarter and even a bit more fun.

TIME is a multiple award-winning magazine created in 1923. TIME is one of the most authoritative and informative guides to what is happening in the world. Every week, close to 20 million affluent consumers and senior business people turn to TIME for award winning coverage of the key issues.

IQbuds² MAX, which was shortlisted earlier this year before being reviewed and critiqued by TIME’s technology columnist Patrick Lucas Austin in New York. TIME assess each entry using key criteria, including originality, creativity, influence, ambition and effectiveness.

“Wireless earbuds are increasingly capable of blocking the noise of the outside world while you listen to some tunes. But when you can’t hear the person right in front of you, it’d be nice if they offered a little help. The IQbuds2 MAX ($319) are on the case. They deliver on the audio front but also are the only wireless buds that feature both active noise cancellation and audio-processing technology capable of isolating human conversations, tuning out everything except the people or sounds you want to hear. Not only do they make it easier to hear your friends on the subway or at a noisy café, they can also help stem the debilitating effects of hearing loss—a condition that affects more than 466 million people worldwide.” – Patrick Lucas Austin, TIME

Aussie Hearables Company Takes Innovation Global

Past winners of Time Best Inventions in the Consumer Electronics category include Apple, Comcast, Dyson, Bose and Logitech. Nuheara, a 5 year-old Australian emerging growth technology company is in a unique position as one of the few Australian companies featured on the list.

“When we founded Nuheara our mission was to improve people’s quality of life by enabling them to hear better with our products. TIME Best Inventions of 2020 highlight the very best products that are changing how we live. We couldn’t be more proud to be recognized in this way and it further validates our impact on people lives around the globe ” – Justin Miller, Cofounder and CEO of Nuheara

The full Best Inventions list is published in TIME’s print magazine (18 million weekly readers) and on TIME’s website (40 million monthly unique visitors). It is also promoted across TIME’s social channels, including on Twitter (17 million followers), Facebook (12 million fans) and Instagram (9 million followers).


November 19th, 2020
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