Nuheara Expands IQbuds™ Retail To Middle East


  • Nuheara expands IQbuds™ sales into the Middle East with the appointment of Dubai based distributor GR Media Solutions
  • Initial Middle Eastern IQbuds™ retailers will include premium outlets such as Virgin Megastores, Dubai Duty Free, HMV, and iStyle
  • IQbuds™ will be featured in some of the region’s most prestigious locations such as The Dubai Mall, Mall of the Emirates, and Dubai International Airport
  • Extends recently announced IQbuds™ major in-store retail expansions in the USA, UK and Europe with Best Buy, Brookstone and Dixons Retail

Nuheara Limited (“Company” or “Nuheara“) is pleased to announce further expansion of its global retail and distribution partnerships for IQbuds™ with premier consumer electronics providers in the Middle East. Headquartered in Dubai, UAE, the Company has now appointed GR Media Solutions (www.grmediasolutions.com), to service retail partners in the Middle East and Africa.

Initial Middle Eastern retail partnerships to be serviced through GR Media Solutions include: Virgin Megastores (www.virginmegastore.ae), Dubai Duty Free (www.dubaidutyfree.com), iStyle (www.istyleme.com/ae), and HMV (www.hmv.me) – to be featured in premium locations such as The Dubai Mall (www.thedubaimall.com), Mall of the Emirates (www.malloftheemirates.com) and the Dubai International Airport.

Commenting on the continued expansion, Nuheara’s CEO, Mr Justin Miller, said, “We are incredibly excited that IQbuds™ geographical sales expansion now includes the Middle East. GR Media Solutions are a very experienced audio and video brand name distributor, that will allow us to provide the best level of service to our rapidly expanding global list of quality IQbuds™ retailers. Significantly, this region’s retail offering will initially commence with the placement in the brick and mortar stores of well-known brands of Virgin, HMV, Apple Premium Reseller – iStyle, and the world’s largest travel retailer – Dubai Duty Free, with the prospect of expanding these to include other major Middle Eastern cities and Africa.”

This comes on top of recently announced in-store retail expansion for IQbuds™ in leading USA retailers Best Buy and Brookstone and Dixons Retail in the UK and Europe.

“Nuheara continues to deliver on its commitment to establish quality global distribution and retail partnerships for IQbuds™. Our focus for the remainder of this financial quarter, is to ensure that we are embedded in retail stores in as many regions as possible before the largest consumer spending period of the year, which is October through December” said Mr Miller.

The Company now expects to be in-store with IQbuds™ in these Middle Eastern retailers within the next 4 weeks.

About GR Media Solutions
GR Media Solutions (GRMS) partner the world’s premium audio, video, media, control, and accessory brands by distributing to the region’s top system integrators, installers, and retailers. GMRS have strategically aligned themselves with the leading manufacturers in their respective fields and represent these partners across the Middle East & Africa.

Justin Miller
CEO and Managing Director
+61 8 6555 9999

About Nuheara
Nuheara is an innovative audio Wearables company. It has developed proprietary hardware and software to deliver multi-functional intelligent hearing technology that augments a user’s hearing and facilitates cable free connection to smart devices. With Nuheara’s IQbudsTM, consumers are able to augment their hearing according to their personal hearing preferences and connect hands free with their voice enabled smart devices. Nuheara’s mission is to improve people’s lives by allowing them to seamlessly listen, communicate and connect to their physical and digital world. Learn more about Nuheara: www.nuheara.com.

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